what is keyword density

What Is Keyword Density?

If you are aware of the SEO (Search Engine Optimization) tricks, then you certainly might have heard the term “keyword Density” somewhere. Before we get in detail to it, let us learn what is keyword density and how much of it is ideal for a web page.

What Is Keyword Density?
Keyword density is the percentage of number of times a phrase or a keyword appears on the web page. Keyword density is an important ranking factor in most search engines’ algorithms. Understanding how the keywords have to be aptly placed and the frequency it has to be used is vital. It leverages your blog or website one-step ahead in optimization.

Also Read: Best keyword research tools

The formula to calculate the keyword density is:

Keyword Density = ([Keyword Count] × 100 / Total Word Count)


  • Keyword Count = Is the number of times you have used the keyword in the article.
  • Total Word Count = Is the total words.
  • Keyword Density = It is the resultant percentage.


To comprehend better, let us take an example. Assume that your web page or article has about 500 words and you have used your keyword for about 20 times, then the keyword density would be 4% for the total words. Here is how it is calculated:

Keyword Density = 20 × 100 / 500                             

20 × 100 / 500 = 4

Keyword Density = 4%

So, the Keyword density, according to this example is 4%

Importance Of Keyword Density

what is a good keyword density

There was a time when keyword density had a brilliant effect on the search engine rankings. However, in the recent years, as search engines updated their algorithms, the way people practiced SEO changed and so does the way of using keywords. Earlier, the more the keyword density was, faster the rankings were. But, practicing this technique today will only backfire. “Excess keyword use” or “keyword stuffing” is something you should stay away from.

What Is A Good Keyword Density?

The suggested keyword density may not be the same for all search engines. However, most search engines tend to reject web pages whose keyword density is beyond what it should be. Say, for example, the recommended keyword density for Google is 1-2% while for Yahoo is 3%. It is better to stick to 2%.

Write For Humans, Not Search Engines

Keyword stuffing doesn’t work today. In fact, search engines would just penalize such content writing practices. Write for your audience and not search engines. If your content is great, nothing can stop it from showing up in the top ten results.

Content is the key to rank a web page faster and better. Content is still the king and will always remain in the coming years. It has to be unique, clear, understandable, and highly relevant. When creating quality content for a web page, it is significant to plan the keywords to makes sure that there is proper keyword density and relevancy.


When writing quality content, be careful about using the keywords. Don’t overdo it. Make the keywords appear comfortably and naturally. Don’t make the sentences awkward for a reader to read by stuffing the keywords. Don’t overload an article with an intention to attempt quick rise in the rankings.

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